With the rationing of meat and dairy products, this meal-in-a-box proved to be a convenient and inexpensive substitute, reaching sales of 80 million units in 1943. Realizing the potential, Kraft hired the salesman and turned the idea into an official product.ĭuring World War II, Kraft Dinner gained widespread popularity. The salesman found his macaroni was easier to sell with packets of Kraft grated cheese attached. This research made it possible to create the shelf-stable packets of Tartrazine-infused powder found in Kraft Macaroni and Cheese today.Īccording to Better Than Homemade, it was a salesman for Tenderoni Macaroni, who first came up with the idea of selling pasta and cheese together. Unhappy with the shelf life of cheese and its inability to withstand long distance shipping, they began experimentation and eventually received a patent for “processed cheese” in 1916. Kraft and Brothers Co., a cheese retailer in the early 1900s. Preceding the TV dinner by nearly two decades, Kraft’s eponymous Dinner was first introduced to American test markets in 1936.īy 1937, the product was launched nationally across Canada and the United States, selling 9 million boxes in its first year. Kraft Dinner (that’s right, Kraft Dinner) could very well be America’s first convenience food. In this Parallels, we look at Kraft (Macaroni and Cheese) Dinner. It’s cheesy, neon orange, and makes a meal for four in 9 minutes.
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